Call for MMEE Panel Proposals: AEJMC 2022 National Convention

Call for MMEE Panel Proposals: AEJMC 2022 National Convention

The Media Management, Economics and Entrepreneurship Division welcomes panel proposals for the 2022 AEJMC convention in Detroit, Michigan. Panel proposals can be on any topic relevant to media management, economics and entrepreneurship (with an emphasis on media topics). Proposals can also be for mini-plenary and off-site sessions, or for pre-convention workshops (Scheduled for Tuesday, August 2). All MMEE members are encouraged to submit proposals in any area of expertise and interest.

The deadline for submitting all proposals is Wednesday, September 15, 2022. Proposals will be reviewed and ranked by the division’s executive board. Please follow these guidelines when submitting a proposal:

  • Identify your convention panel as addressing one of three areas: research, professional freedom and responsibility, or teaching.
  • Panels and other sessions are encouraged to be co-sponsored with other divisions. Co-sponsorship increases MMEE’s ability to schedule sessions during the best available times, which broadens the appeal of the sessions. So be sure to identify divisions or interest groups that might be interested in co-sponsoring your proposals. It would be preferable if you have spoken with someone from the division about your proposal, but not necessary.
  • Panels can include members who work at media companies, universities, and other organizations near the Detroit area. Potential panelists who work in the area should be identified in the proposal.
  • The convention will be in Detroit Marriott at the Renaissance Center, Detroit, MI, August 3-6, 2022.

All proposal submissions should be made using the Google form located at:–BA/viewform?usp=pp_url

This template includes sections for all the information required by AEJMC. The standardization ensures each proposal receives the same consideration.


Please try to provide a complete list of potential panelists. If changes are necessary, they can be made later. Try to bring together the best speakers for your topic by drawing from a broad and inclusive list of possibilities. We strongly urge you to embrace the diversity of AEJMC’s growing membership and of other organizations where you may find panelists. Remember to include the diversity information in the space provided.

The MMEE Executive Board will review panel proposals and rank them. A final slate of the division’s proposals will be submitted to AEJMC in mid-October 2021. You will be notified of the results.

Please submit your panel proposals via the Google form located at–BA/viewform?usp=pp_url by September 15, 2021. If you have any questions about preparing your panel proposal, please email Anthony Palomba, 2022 MMEE VP at

New Communication Chair Position in MMEE

Hi MMEE Colleagues,

We are seeking someone to help run our social media this year! Arien Rozelle has done a masterful job for us over the past two years, and we are seeking someone to continue the social media momentum in our division. This includes posting updates regarding our division, as well as promoting MMEE related news. This position is meant to create engagement among our colleagues, as well as connect to new MMEE members.

If you are interested in serving as communication chair, please email me at

Thank you,

Anthony Palomba


AEJMC 2022

Job Alert: Adjunct at San Francisco State University

San Francisco State University is seeking an adjunct who can teach a media management course this fall.

Course modality: Online

Schedule: 9:30 am to 10:45 am on Mondays and Wednesdays (PST)

The fall semester will begin on August 23. If you are interested or have questions, please contact Sami Reist, the Chair of the Broadcast and Electronic Communication Arts (sami at or Jiyoung Cha, Associate Professor (jycha at

Job Alert: Southern Methodist University Searches for a Professor and Endowed Distinguished Chair.

SMU is launching a search for a Professor and Endowed Distinguished Chair who will lead the Division of Journalism here at SMU in Dallas. Please see full details at

If you’re interested and would like to further discuss, please contact Professor Jake Batsell (

August 7: MMEE will have one more research paper session for #AEJMC21!

MMEE Session

Saturday, August 7, 2021

12:30 to 2 p.m. CDT / S019

Refereed Paper Session
Educating Media Management Professionals

Marianne Barrett, Arizona State

Educating Effective Practice Communication for Sustainable Development in Thailand*
    Ray Wang, Mahidol University
Teaching Media Management in International Perspective: A Comparative Content Analysis of Curricula in the US and Germany
     Castulus Kolo, Macromedia University;
    Bozena Mierzejewska, Fordham University;
    Florain Haumer, Macromedia University;
    Axel Roepnack, Fordham University;
    Christopher Schmidt, Macromedia University;
    and Anran Luo, Fordham University
What is Fair? How Journalists’ Dual Identity, Resource Conservation, and Power
Dynamics Shape Pay Secrecy Culture
    Fitria Andayani, Missouri

Michael Wirth, Tennessee-Knoxville
* Second Place Student Paper

MMEE Meeting Agenda

2021 AEJMC Conference

MMEE Division Members’ Meeting Agenda

Friday, Aug. 6, 2021 @ 8:45pm-10:15 pm (CDT)

  • Welcome
  • Approval of last year’s minutes
  • Chair’s Report
  • Annual report
  • AEJMC assessment
  • Awards Presentation
    • Research Competition Award Presentations
    • Robert Picard Award for Book and Monographs
    • Barry Sherman Teaching Award
  • Division Leadership
    • Thank you to 2020-2021 officers
    • Handover to Miao Guo, incoming division chair
    • Election of vice-chair and secretary 
    • Appointment of other 2021-2022 officer roles
    • Officer training sessions and e-board meeting 
      • Mandatory training sessions for incoming division chair, vice-chair:  The meeting will be on Sat., August 7th, 9-10 a.m. CDT through the conference platform.
  • New Business
  • Adjourn

August 6: Great Panels and Members’ Meeting

This Friday, the MMEE will have panels on audience analytics, artificial intelligence, cross-platform media sales.

We will also have a members’ meeting. During the meeting, the award winners will be recognized. Please join and share the joy together.

Last year’s meeting minutes and this year’ annual report are available on our blog.

Please review them before you attend the members’ meeting.

MMEE sessions

August 6

9 to 10:30 a.m. CDT / F005

Teaching Panel Session

Audience is King: Audiences and Analytics in Class Practice


Miao Guo, Ball State

Aileen Gallagher, Syracuse
Elizabeth Hendrickson, Ohio
Anthony Palomba, Virginia
Sara Shipley Hiles, Missouri
Scott Hums, Digital Content Director, WTHR-TV Station, Indianapolis
Miao Guo, Ball State

The teaching area of Audience Analytics has undertaken continuous updating as more and more media organizations are demonstrating that analytics can tangibly improve institutional effectiveness in strategic areas, like audience engagement, content popularity, user sentiment, and advertising campaigns. This panel is focused on how audience/digital/data analytics is practiced in classroom among different disciplines, such as journalism, public relations, communication studies, and telecommunications. Specifically, this panel seeks multiple perspectives from academic scholars and industry experts, including how to link the practice of analytics/digital analytics tools to the course learning objectives, and what possible learning outcomes can be achieved through audience/digital analytics class implementation.

August 6

1 to 2:30 p.m. CDT / F016

PF&R Panel Session
Media in the Age of Automation, Robotics and Artificial Intelligence

Soo Young Bae, Massachusetts Amherst

Jaime Banks, Texas Tech
Sabine Baumann, Jade
Amy Jo Coffey, Florida
Andrea L. Guzman, Northern Illinois
Mindy McAdams, Florida
Alexandra Merceron, Columbia

Panelists explore the impact of automation, robotics and AI on the media, including processes of news reporting and media production as well as consumption. They also address questions about the changing ecology of the media as well as ethical and legal implications of these technologies.

August 6

3 to 4:30 p.m. CDT / F035

PF&R Panel Session

Media Sales Fundamentals and Skills in a Cross-Platform Environment

Todd A. Holmes, California State, Northridge

Lillian Pena, Walt Disney Television
Ron Rodrigues, San Francisco State
Megan Cox, Texas at Arlington
Cheryl Grimley, Crown Media Networks
Bryan Ruiz, Google, and University of Florida
Todd Holmes, California State, Northridge

August 6

8:45 to 10:15 p.m. CDT / F076

Media Managements, Economics and Entrepreneurship Division Divisional Members’ Meeting
Jiyoung Cha, San Francisco State

August 5: Ready for deep dive into research and panel discussions?

MMEE will have the Top Faculty Paper session on August 5. We will also have panels on global OTT services, product management, textual data analytics, and digital news business models this Thursday. Join us for interesting discussions!    

MMEE Sessions on August 5 

Thursday, August 5,

9 to 10:30 a.m. CDT / T007

Refereed Paper Session (Top Faculty Paper Session)
New Audience Measurement

Michael Elasmar, Boston University

Predicting Twitter Engagement with the Oscar-Winning Parasite: Through
the Theoretical Lens of Country-of-Origin*
   Dam Hee Kim, Arizona;
   Kyung Jung Han, California State, Bakersfield
   and Sungchul Lee, Grand Valley State
Does Social Capital Matter to the Millennials? Social Capital and User Engagements in Online Video Platforms**
   Jaewon Royce Choi and Sooyeon Hong, Texas at Austin;
   and Junghwan Kim, Pukyong National University
Video Measurement and Analytics: Best Practices and Industry Challenges***
   Amy Jo Coffey, Florida
   and Ann Hollifeld, Georgia
Configuring the Usage of Audience Analytics on Journalism Practices Inside
Egyptian Newsrooms
   Rasha Allam, The American University in Cairo
Phil Napoli, Duke

* First Place Faculty Paper
** Second Place Faculty Paper
*** Third Place Faculty Paper

Thursday, August 5

1 to 2:30 p.m. CDT / T031

Teaching Panel Session
Integrating Product Management into a Media Curriculum

Allie Kosterich, Fordham

Tony R. DeMars, Texas A&M-Commerce
Sonia Garcia,
Cindy Royal, Texas State
Laura Smith, South Carolina

The current media environment demands a continuous stream of products ready to meet audience needs, and the emergent role of product manager serves to prioritize them by providing a holistic perspective on a media company’s goals. Product managers bring new skillsets into the firm and help bridge the divide and align the priorities among editorial, business, and technology departments. How do we prepare students for “non-traditional” media roles focused on a mix of disciplines such as product management? What are the best practices or potential additions to
media, journalism, and communication curriculums or syllabi that could better equip our students to strike out on their own in a rapidly changing industry? This panel includes experts from both MMEE and EEND divisions, as well as industry, to discuss best practices and potential virtues of adding product management pedagogy to journalism, media, and communication programs. 

Thursday, August 5

3 to 4:30 p.m. CTD / T048

PF&R Panel Session
Global Video Streaming War: Competition, Business Models, Consumer Behavior and Local OTTs

Jiyoung Cha, San Francisco State

Robert Picard, Oxford
Jacqueline Donaldson, Vice President, Disney Streaming Services
David Chu, CEO, Digital Media Rights
Jiyoung Cha, San Francisco State
Tom Evens, Ghent University
Ronen Shay, Fordham

The ever-growing adoption of video streaming services is a game-changer in the television industry. While Netflix has been a dominant player in the video streaming industry for the past decade, more traditional TV service providers have also entered the video streaming market, resulting in fierce competition and more consumer choices. Recognizing changing consumer behavior, this panel discusses competition among video streaming platforms, their business models and competitive strategies, and how the emergence of over-the-top (OTT) platforms affect local television content providers as well as local streaming service providers on a global scale.

Thursday, August 5

5 to 6:30 p.m. CDT / T062

Research Panel Session
Textual Data Analysis and Mining in an Era of Big Data

Miao Guo, Ball State
Yang Feng, San Diego State
Mohammad Yousuf, New Mexico
Karen Han, Ball State

Massive unstructured datasets of communication are challenging traditional, human-driven approaches to analyze textual data and content. Such new methodological advancements of computational content analysis, text mining, and text analytics have been gradually introduced into mass communications and practiced by various media scholars across different research areas. Those invited scholars and experts will share their latest research works by engaging those textual data analysis techniques, which can preserve the strengths of traditional content analysis,
with its systematic rigor and contextual sensitivity, while also maximizing the large-scale capacity of Big Data and the algorithmic accuracy of computational methods.

Thursday, August 5

7 to 8:30 p.m. CDT / T076

Refereed Paper Session
Newsrooms of the Future

Mohammad Yousuf, New Mexico

Digital News Business Models in the Age of Industry 4.0*

   Mathias Felipe de-Lima-Santos, Navarra
   and Lucia Mesquita, Dublin City University

Transboundary Cultural Economy: Spatial and Market Configurations of Cascadia’s News
   Derek Moscato, Western Washington
Nothing Routine: Television News Management’s Response to COVID-19, Organizational Uncertainty, and Changes in News Work.
   Asma Khanom and Peter Gade, Oklahoma

Amy Jo Coffey, Florida

* Third Place Student Paper

MMEE will kick off @AEJMC21 with research and panel sessions on Wednesday, August 4, 2021.

August 4

9 to 10:30 a.m. CDT / W006

Media Management, Economics and Entrepreneurship Division

Refereed Paper Session

Understanding Media Property Performance: Then and Now

Su Jung Kim, Southern California

The Financialization of ABC: Wall Street Legitimation & the Financialized Commodity Audience, 1943-1970*
   Peter Johnson, Boston University
Do Four (or Five, or Six) Firms Control the American Media? Revisiting
the Media Monopoly
   Jon Bekken, Albright
Analysis on Financing Efficiency of Listed Media Companies in China from 2014 to 2018
    Changcheng Zhou, affiliation

Anthony Palomba, Virginia

* First Place Student Paper

August 4

11a.m. to 12:30 p.m. CDT / W017

Cultural and Critical Studies and Media Management, Economics, and Entrepreneurship Divisions

Research Panel Session
Newsroom Workers Unite

Krishnan Vasudevan, Maryland

Errol Salamon, University of Huddersfield
Jennifer Proffitt, Florida State
Will Mari, Louisiana State
Karin Assmann, Georgia
Arien Rozelle, St. John Fisher
Carolina Miranda, Los Angeles Times

When Gawker’s editorial staff decided to unionize in 2015, labor reporter Hamilton Nolan painted a picture of journalists who felt neither particularly exploited nor underpaid, but who were moved by a sense of collective responsibility. They wanted to lead the way as “first major online media company to organize.” Four months earlier, The Washington Post’s Lydia DePillis had declared unions in digital news media organizations a failure. She blamed, among other factors, young journalists’ shifting identities, their unfamiliarity with unions, and the fact that digital media’s workforce was highly educated and appeared to identify more with management than with the working class. Yet, by the spring of the same year, Gawker’s decision to organize was being described as the possible beginning of a new era of unionization, at least in digital media. The reasons seemed obvious: decades of relentless “strip mining” of news organizations; a decimated, underpaid workforce, struggling to adjust to shifts in production routines and market logics; and the seemingly endless rounds of layoffs, mergers and downsizing. Digital newsroom
labor has created fertile ground for unionization. Big data, the use of algorithms, and audience analytics are not just changing routines and practices but are also producing new divisions of labor, new relationships and divisions of
power within the newsroom. This panel will bring together research on the current wave of unionization in U.S. newsrooms, situating it in a historical context.

August 4

1 to 2:30 p.m. CDT / W039

Community Journalism Interest Group and Media Managements, Economics and Entrepreneurship Division

Teaching Panel Session
Building the Walls: Paywalls and Reduced Print Schedules as Means to Maintain Profitability

Burton Speakman, Kennesaw State

Iris Chyi, Texas at Austin
Dam Hee Kim, Arizona
Christina Smith, Georgia College
Jarvis DeBerry, Louisiana Illuminator
Jennifer Larino, LEDE New Orleans

This panel will explore the economic decisions of the media industry as it engages with strategies such as paywalls and reduce print schedules in order to manage economic pressures. It will include voices from both professional journalism and academia and will speak specifically to the economic decisions made by the former New Orleans Times Picayune.

2021 AEJMC Preconference Workshops on August 3

2021 AEJMC Preconference Workshops

The 2021 AEJMC conference will start with preconference workshops on August 3. Join us for two preconference workshop sessions this Tuesday. The MMEE division has two preconference workshops that are focused on Python and remote teaching.

August 3
9 a.m. to 1 p.m. CDT

Preconference Workshop I
Python Applications in Mass Communications and Journalism

This preconference workshop will explore natural language processing in mass communication research and practical applications of python in data journalism.

Miao Guo, Ball State

Yang Feng, San Diego State
Iris Lee, Southern California; Los Angeles Times
August 3
1:30 to 3:30 p.m. CDT

Preconference Workshop Session II
I Think Your Mic is Muted: Best Practices for Remote Teaching

Join us for a preconference session where established faculty with extensive teaching experience provide an overview of a variety of pedagogical approaches to teaching remotely. Topics to be addressed include the case method; managing/teaching client-driven course work; balancing synchronous and asynchronous options; and managing/teaching writing in a remote setting.

Ronen Shay, Fordham

Anthony Palomba, Virginia
Arien Rozelle, St. John Fisher
Ronen Shay, Fordham
Juval Racels, Wentworth Institute of Technology