Tomorrow (Thursday, August 4), we have SIX sessions. Please join with us! Here are the detail information:
8:30 to 10 a.m. / T011 Mackinac West, 5th Floor
Media Management, Economics and Entrepreneurship and Broadcast and Mobile Journalism Divisions
Teaching Panel Session
Quantifying Success: Innovations in Measuring Box Office, News, and Beyond
Moderating/Presiding
Anthony Palomba, Virginia
Panelists
Todd Holmes, California State, Northridge
Valerie Belair-Gagnon, Minnesota
Kirstin Pellizzaro, South Carolina
Anthony Palomba, Virginia
As day-and-date releases cannibalize box office revenue and digital editions cannibalize print circulation, a challenge facing media managers is how to measure the performance of media content, when traditional metrics no longer account for the total audience. This panel will explore new ways of measuring the success of media content in a world where traditional metrics have been compromised.
10:30 a.m. to Noon / T024 Mackinac West, 5th Floor
Mass Communication and Society and Media Management, Economics and Entrepreneurship Divisions
PF&R Panel Session
Change Comes from the Top: Bringing Diversity into Newsroom Leadership
Moderating/Presiding
Karin Assman, Georgia
Panelists
Karin Assman, Georgia
Stine Eckert, Wayne State
Alicia Nails, Wayne State
Jiquanda Johnson, Director of Brown Impact Media Group in Flint, MI.
Felecia Henderson, Director of Cultural Competency, The Maynard Institute for Journalism Education
12:30 to 2 p.m. / T034 Richard B, 5th Floor
Communication Technology and Media Management, Economics and Entrepreneurship Divisions
Research Panel Session
VR/AR/MR Research in Communication: Challenges and Opportunities
Moderating/Presiding
Anthony Palomba, Virginia
Panelists
Conceptual and Methological Approaches
Shyam Sundar, Pennsylvania State
Immersive Media Psychology: Issues and Trends
Danny Pimentel, Oregon
Designing and Building VR/AR/MR Content
Lukas Schleuniger, Founder of Red or Blue Labs, Switzerland
VR/AR/MR Research in Communication: Challenges and Opportunities
Hyunjin Seo, Kansas
Practical Guide to VR in Journalism Research
Aaron Atkins, Weber State
Immersive Media Content and Audience Engagement Analytics
Eve Weston, Founder of Exelauno, California
This panel brings together experts in VR/AR/MR research in communication to examine key conceptual, methodological, and ethical issues needed to be considered in designing and conducting research in the area.
2:30 to 4 p.m. / T055 Cabot, 4th Floor
Media Management, Economics and Entrepreneurship and Communicating Science, Health, Environment and Risk Divisions
Teaching Panel Session
Teaching with New Media
Moderating/Presiding
Andrea Hall, Middle Tennessee State
Panelists
Lauren Furey, California Poly Pomona
Nataliya Roman, North Florida
Kevin Ripka, Iowa
Andrea Hall, Middle Tennessee State
As Covid-19 creates the need for alternative teaching modalities, instructors with experience in applying digital media within the classroom are becoming more in-demand. This teaching panel will bring together instructors with experience in digital and multimedia to demonstrate how they’ve applied these technologies within their classrooms in new and exciting ways.
6:30 to 8:30 p.m. / T090 Richard B, 5th Floor
Media Management, Economics and Entrepreneurship Division
Refereed Paper Session
Top Paper Session
Moderating/Presiding
Miao Guo, Connecticut
What Should We Do? Perceptions on Managers’ Roles and Policy
in Managing Social Media Use*
Vy Luong, Missouri-Columbia
News Distribution Online: Effects of Social Media News Use and Skepticism
on Readers’ Paying Behavior**
Manuel Goyanes, Carlos III University;
Rebecca Scheffauer,
and Homero Gil de Zúñiga, University of Salamanca
Blue Ticks, Retweets, Moments and Fleets- Investigating Brand Personality
and Consumers’ Self-Concept on Twitter**
Daniel Haun, Samford
Streaming Video Repertoires: How Today’s Audience Subscribe
and Use On-Demand TV***
Sylvia Chan-Olmsted, Florida; Ronen Shay, Fordham
and Anran Luo, Florida
Discussant
Xiaoqun Zhang, North Texas
* First Place Student Paper
** First Place Faculty Paper (Tie)
*** Second Place Faculty Paper
8:30 to 10 p.m. / T099 Richard B, 5th Floor
Media Management, Economics and Entrepreneurship Division
Social
Hosting
Miao Guo, Connecticut
Anthony Palomba, Virginia
Join the members of MMEE at Social at Renaissance Center, 400 Renaissance Dr W, Detroit, immediately following our top papers/members’ meeting session. Sponsored by the International Journal on Media Management, Routledge, Taylor & Francis Group.