It may difficult to find a good textbook for media management and economics courses because it is such a specialized area, so we propose a section on MME’s Web site for faculty members to make some recommendations on textbooks.
Do you have a favorite textbook(s) or book chapter(s) to recommend in one of the following areas?
- Mass media and new media systems
- Media business, innovation, and entrepreneurship
- Media branding and advertising strategies
- Media planning, buying and sales
- Media management, station management, leadership
- Media economics and business models
If yes, please email your suggestion(s) to Charlene-Simmons@utc.edu.