It may difficult to find a good textbook for media management and economics courses because it is such a specialized area, so we propose a section on MME’s Web site for faculty members to make some recommendations on textbooks.

Do you have a favorite textbook(s) or book chapter(s) to recommend in one of the following areas?

  • Mass media and new media systems
  • Media business, innovation, and entrepreneurship
  • Media branding and advertising strategies
  • Media planning, buying and sales
  • Media management, station management, leadership
  • Media economics and business models

If yes, please email your suggestion(s) to Charlene-Simmons@utc.edu.