On Sunday, August 9, 2015, MMEE and CTEC co-hosted an AEJMC 2015 teaching panel session on massive open online courses (MOOC). Panelist Paul Signorelli, a San Francisco-based e-learning advocate and founder of Paul Signorelli & Associates, has written a fantastic blog post summarizing the major takeaways from the session. Click here to read what Paul had to say.
Special Issue Call for Papers: Big Data and Media Management
Deadline: 14 December 2015
Enthusiasm, concern, and uncertainty about big data have permeated virtually every industry sector and sphere of government. The field of media management is no exception. Big data is playing an increasingly influential role in all sectors of the media, impacting how media organizations analyze audiences; produce, distribute, and market content; formulate and evaluate strategy and tactics; and even reconfigure their business models. Contemporary media organizations are both producers and users of big data. Interactive media platforms represent some of the most important ways by which large scale databases are produced. Further, the promise of big data speaks directly to the uncertainties of audience demand that have long permeated virtually every media industry sector.
This special issue seeks to showcase research that employs big data to address media management questions; that analyzes the uses of big data in the media management sphere; or that explores the broader implications of how big data use (or misuse) might transform how media is produced, distributed, marketed, or consumed.
- This special issue seeks to feature a wide range of theoretical, methodological, and disciplinary perspectives.
- Specific areas of interest for this special issue include, but are not limited to:
- Big data and the potential transformation of audience measurement
- Big data and algorithmic decision-making in media production and consumption
- Ethical and policy issues surrounding the use of big data in media management contexts
- The role of big data production and marketing in the economics, business models, and strategy of contemporary media organizations
- The impact of big data on the future of media professions
- Big data’s potential for uncertainty reduction in predicting audience tastes and preferences
- Historical context for big data’s role in media management
- Privacy issues related to the use of big data in media management
- The social and cultural implications of the use of big data in media management
- Ethnographic research on the usage of big data in media management contexts
- Promise versus performance in the use of big data in media management
If authors have any questions regarding the suitability of their work for this special issue, whether topical or methodological, they should not hesitate to contact guest editor Philip Napoli at firstname.lastname@example.org, or journal editor Bozena Mierzejewska at email@example.com.
Articles will be evaluated on their general merit, contribution to new knowledge, and relevance to the topic “Big Data and Media Management.” Manuscripts that meet the scope of this special issue will be peer-reviewed by two to three reviewers. All submissions must conform to academic standards, be original, and not be published nor under review elsewhere. Submissions must be in English and should be no longer than 6,000 words. Articles must be submitted via the electronic submission system at:http://mc.manuscriptcentral.com/hijm.
Please enjoy this sample from our new MMEE photo gallery. The full gallery can be accessed by clicking here, or via the navigation tab at the top of the blog. New pictures will be added as they are received, and captions can be viewed by clicking on a specific picture. If you have pictures you would like to share, please send them to us by clicking here.
Here’s to you, MMEE! Thanks to everyone for a remarkable 2015 AEJMC conference in San Francisco, our first as the newly named Media Management, Economics, and Entrepreneurship division. Some of this year’s highlights will soon be featured in a photo gallery here on our blog, but to recap some of our favorite MMEE moments:
- Googleplex tour
- Media entrepreneurship workshop
- Great panels, from second screening and branding to entrepreneurship and MOOCs
- Excellent research from students and faculty
- Presentation of top paper awards, the Barry Sherman Teaching Award (to Angela Powers), and the Picard Book Award (to James Webster)
- Members’ meeting, divisional SWOT analysis, great conversation about our goals as a division, and how to capitalize upon our “entrepreneurial moment”
- Divisional social (thank you, Journal of Media Business Studies and University of Florida)
- Successful 5-year division assessment by AEJMC leadership
Special thanks to…
- Charlene Simmons for her leadership as chair of the division this past year, for shepherding our transition from MMEC to MMEE, for leading us through a successful 5-year divisional assessment, and for getting us on to social media!
- Axel Roepnack for his work as research paper competition chair
- All of our fabulous discussants, moderators, and panelists — we appreciate all of the time and energy you put into your roles.
Call for Photos
Ronen Shay, our blog/social media manager, is working on a photo gallery for our blog. If you’d like to share some of your favorite MMEE moments, please email these photos to him at firstname.lastname@example.org . For those of you who took photos on the Googleplex tour, please either “cc” or run your photos first by Lousia Ha at email@example.com, to ensure that they are approved by Google (for use anywhere—blog, social media, other).
We all recognize the springboard moment we have with our new division name. We’d like to capitalize upon this by focusing on entrepreneurship in the coming year; conference programming for 2016 is one way to do that. Axel will be in touch soon about panel and pre-conference ideas for Minneapolis, as well as the process for submitting these, but please be brainstorming now, as we will need these ideas by late September.
As a division, we had a great conversation about our strengths, weaknesses, opportunities, and threats, and how these observations can guide us into the future. The e-board has reflected on these, and I’ll be sharing more as we go forward. Some of our mutual goals that can be acted upon now and help us to have an even stronger 2015-2016:
- Tell other scholars and graduate students about how relevant and “accessible” our division is, and how their work may fit with MMEE. Encourage involvement and submissions.
- Invite others to join MMEE who may not yet be members (free for grad students). You can do this easily online and share this link: https://aejmc2.wufoo.com/forms/201415-aejmc-division-interest-group-signup/
- Reach out to colleagues in our business schools as well as in industry, who may not realize MMEE exists. Their research and ideas are welcome here!
- Use MMEE’s Facebook and Twitter accounts to share relevant info with our division, promote your individual work (books, articles, etc.) and to encourage dialogue about the MMEE field and the division. (Ronen, as our blog/social media manager, can assist you if you like.)
- Continue to invite and encourage involvement by our international colleagues, including those in organizations such as EMMA, and universities/schools outside of the U.S.
- Be thinking about potential recipients of PF&R award for next year, as well as teaching and book award nominees
Minutes from this year’s MMEE membership meeting will soon be posted online in the Archives section. On behalf of the 2015-2016 MMEE executive board, we look forward to serving you and the interests of the MMEE division this year.
Amy Jo Coffey
Incoming chair, MMEE division
As out-going head it’s time for me thank all those who served the MMEE division this year, from our exec committee, to our research paper reviewers, to our discussants and moderators. Without all of you, we would not have a division.
I would like to say a special thank you to Amy Jo Coffey and Axel Roepnack for putting together an excellent annual conference.
Axel oversaw the annual paper competition, a task that involves, among other things, recruiting and coordinating reviewers and paper submitters. Axel went above and beyond to ensure paper submitters properly removed all of their personal information, resulting in no papers being disqualified this year.
Amy Jo had the hardest task of all those involved in the division – planning the conference. From selecting and coordinating co-sponsorships for research, teaching, and PF&R panels, to putting together not one, but two pre-conferences (one involving an off-site field trip!), Amy Jo ensured we had a great conference in San Francisco.
It’s now time to hand everything over to Amy Jo Coffey, our incoming head. But as I leave, I ask all of you to think about possible nominations for our teaching, PF&R, and monograph awards. I’ll be calling for nominations early next spring, but it’s never too early to think about who to nominate. As we discussed at the member’s meeting, we haven’t awarded the Professional Freedom & Responsibility (PF&R) award in some time, so please spend the next few months thinking about an organization or individual who deserves recognition. In particular, are their organizations in Minneapolis (site of the next conference) that should be nominated? Mull it over and then be ready to make the nominations when I call for them in the Spring.
Charlene Simmons, out-going head
MMEE’s annual members meeting is tonight, Friday, at 8:30 in Sierra C (5th floor).
The agenda for the meeting is as follows:
- Division Assessment
- Name Change
- Membership Numbers & Financials
- Midwinter Conference
- COD updates
- Conference Reports
- Thank you to 2014-2015 officers
- Hand over to Amy Jo Coffey, incoming head
- Election of Vice Head and Secretary
- Other 2015-2016 officers
- Division dues
- Vote on 2019 location
- Membership input – Division’s Strengths and Weaknesses, suggested goals
- By laws Updates?
- How can we capitalize on the addition of entreneurship
- Monograph, teaching, and PF&R Awards
- Midwinter Conference
- Teaching resource center
A word from our social sponsors
This year MMEE underwent AEJMC’s five-year assessment. The assessment, which consisted of a thirty minute session with the Council of Divisions (COD), took place the Wednesday before the conference officially started. The division was represented at the session by the head, Charlene Simmons, and the vice-head, Amy Jo Coffey.
Prior to the meeting COD representatives reviewed the division’s annual reports from the last five years. During the meeting they asked several questions being asked of all divisions as well as several questions specific to our division. They also suggested ways for the division to move forward.
Questions Asked of All Divisions
The COD asked all divisions undergoing assessment this year about two topics, diversity and acceptance rates.
Diversity: The panel asked how the division was attempting to address the issue of diversity, something that was not addressed in this year’s annual report. We discussed how the division has been attempting to increase diversity by expanding our reach internationally. The panel was pleased with these efforts and asked that a brief summary of recent efforts be submitted as an adendeum to our annual report.
The panel also asked for the division to increase its efforts to support gender and racial diversity within the division. It was pointed out that our invited panels have recently lack significant female presence. It was also suggested that in the annual report we document attempts to support diversity through panel proposals we’ve submitted that do not end up in the conference schedule because of a lack of co-sponsorship. The council takes into account attempts even if they do not result in success.
Acceptance Rates: The panel asked about the division’s acceptance rates at the annual conference. It was pointed out that twice in the last five years the division’s rate rose above 60%. The division was asked to work towards consistently maintaining a 50% acceptance rate.
Questions Specific to MMEE
Midwinter Conference: Given the division only had five paper submissions for this year’s conference, the division was asked if it planned to continue participating in the event. We explained that this has been an ongoing discussion within the division and that we have continued to participate as a means to support graduate student development. It was suggested that, if the division continues to participate, we should look at ways to increase submission rates.
PF&R and Out of Convention Activities: It was noted that this year we conducted no out of convention activities related to PF&R. It was suggested that we use our blog to support PF&R activities throughout the year.
Awards: It was noted that we rarely hand out our PF&R award (only twice in five years) and that even the awarding of teaching and monograph awards has been a bit sporadic. The panel suggested that we either look at broadening the language of the awards to allow more submissions or consider eliminating the award(s).
Name Change: The board officially approved the division’s name change. It was suggested that the division explore ways to do something at next year’s conference to build on the name change.
- Need to increase diversity on invited research, teaching, and PF&R panels.
- Need to submit an addendum to this year’s annual report discussing how the division is addressing diversity. Future annual reports need to include a similar statement (beyond reporting of the numbers). Include summary of attempts, even if they fail, in future annual reports.
- Strive for 50% acceptance rate for annual convention.
- Increase submission rates or consider withdrawing from conference.
- Consider broadening language to be more inclusive.
- If an award is not regularly handed out consider eliminating the award.
- Need to conduct out of convention activities. Use blog to address PF&R throughout the year.
- Build on name change.
The division will undergo it’s next assessment at the 2020 conference.
This year’s AEJMC conference is already moving forward at full steam. Don’t forget the member’s meeting and social takes place Friday. The meeting starts at 8:30 pm and the social at 10:15pm, both in Sierra C (5th floor). Thanks to the Journal of Media Business Studies and the University of Florida’s College of Journalism and Communication.
Now that our name change is official we’ve launched a Facebook page and a Twitter account. Follow us:
During the conference be sure to use the official conference hashtag #AEJMC15 and throw in an #AskAboutMMEE or #MMEE tag for the division.
Earlier today the AEJMC board officially approved the division’s name change. We are now the division of Media Management, economics, and Entrepreneurship (MMEE). To help publicize the name change we have name badge stickers encouraging people to ask the wearer about MMEE. If you are in San Francisco look for division officers for your sticker.