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The International Journal on Media Management

Special Issue Call for Papers: Media Management in Latin America

Deadline: 15 February 2016

Description
A growing number of media researchers are taking business and managerial approaches to understand development in the region’s media industries. PWC’s annual report, Global Entertainment and Media Outlook, expects a compound annual growth rate of over 5% in worldwide entertainment and media revenues over the coming five years. Latin America is a vital part of this trend and merits close examination for broadening regional and international knowledge. This special issue of IJMM will help achieve this.

Most Latin American media companies are transitioning into multiplatform producers in an increasingly digitalized, complex and competitive set of media markets. Change dynamics are both general to conditions in the wider world and specific to Latin American contexts, which are diverse. International and domestic trends have encouraged media companies to adjust strategies, reform structures, develop fresh understandings, and adapt new practices. As elsewhere, many managers struggle with how to accomplish all of this effectively given the profound potential impacts on their businesses, organizational practices, employment patterns and work routines. As the study of this discipline is relatively new and limited in the region, some managers feel the need for academic collaborations enabling them to understand and analyze the changes they face. This special issue will have scholarly value and practical impact.

The editorial team invites submissions of empirical research about media management issues in Latin America, especially including but not limited to:

•    Multiplatform strategies. Where are the barriers that have historically divided platforms diminishing, and where do they persist?
•    Trends in audiovisual consumption in new multimedia context
•    Trends and monetization of video content by TV operators
•    The penetration of new technologies and developments in methods of media production
•    The impact of multiplatform strategies on forms of media content and degrees of diversity
•    Policy issues and questions that have a bearing on media industry development and media management practice in the region
•    Comparison of experiences between different countries in managing social media and/or user generated content
•    Adaptation of exogenous practices/principles for effective media management in Latin America
•    Management issues facing large transnational media firms based in this region or with investments there
•    Emphasis on special features of media management in Latin America, including comparative cases with markets in other regions
•    Analysis of companies’ innovation strategies to dominate markets within or across the region

Submission Instructions
If authors have any QUESTIONS regarding the suitability of their work for this special issue, whether topical or methodological, they should not hesitate to contact Guest Co-Editor Cristóbal Benavides PhD, Associate Dean for the Universidad de los Andes in Santiago, Chile (cbenavides@uandes.cl) and Guest Co-Editor Kent Wilkinson PhD, Director of the Thomas Jay Harris Institute for Hispanic and International Communication (IHIC) at the University of Texas Tech in Lubbock, USA (kent.wilkinson@ttu.edu).

Articles will be evaluated on their general merit, contribution to new knowledge, and relevance to the topic, “Media Management Research in Latin America.” Manuscripts that meet the scope of this special issue  will  be peer-reviewed by two to three reviewers. All submissions must conform to academic standards, be original, and not be published nor under review elsewhere. Submissions must be in English and should be no longer than  6,000  words.  Articles must be  submitted via  the electronic submission system at: http://mc.manuscriptcentral.com/hijm.

The IJMM is indexed in Cabell’s Directory of Publishing Opportunities in Marketing; CIOS: ComAbstracts/ComVista; EBSCOhost Online Research Databases; Scopus; IBZ – International Bibliography of Periodical Literature in the Humanities and Social Sciences; LexisNexis; OCLC: ArticleFirst, Electronic Collections Online; ProQuest: ABI/INFORM; PAIS International; SAGE: Communication Abstracts.

Editorial Information

  • Editor-in-Chief: Bozena Mierzejewska, Fordham University (bmierzejewska@fordham.edu)
  • Guest Co-Editor: Cristóbal Benavides, Associate Dean for the Universidad de los Andes in Santiago, Chile(cbenavides@uandes.cl)
  • Guest Co-Editor: Kent Wilkinson, Director of the Thomas Jay Harris Institute for Hispanic and International Communication (IHIC) at the University of Texas Tech (kent.wilkinson@ttu.edu)
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