HIJM

“Potential topics will include, but are not limited, to the following:

  • How can media engagement be conceptualized and measured?
  • What are the scope and dimensionality of media engagement?
  • What are the managerial challenges and opportunities of media engagement?
  • How can media engagement be cultivated and managed?
  • What are the KPIs of media engagement and how do they relate to managerial outcomes?
  • How are digital and linear media engagement different?
  • What is the dynamic of engagement and its practical value for media firms?
  • How do media firms manage engagement across various channels and touch points?
  • What is the role of content and platform in media engagement?
  • What is the relationship between media engagement and branding?”

For more information, see: http://explore.tandfonline.com/cfp/ah/hijm-si-engagement-3q2017

Deadline: Feb 15, 2018

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