“Potential topics will include, but are not limited, to the following:
- How can media engagement be conceptualized and measured?
- What are the scope and dimensionality of media engagement?
- What are the managerial challenges and opportunities of media engagement?
- How can media engagement be cultivated and managed?
- What are the KPIs of media engagement and how do they relate to managerial outcomes?
- How are digital and linear media engagement different?
- What is the dynamic of engagement and its practical value for media firms?
- How do media firms manage engagement across various channels and touch points?
- What is the role of content and platform in media engagement?
- What is the relationship between media engagement and branding?”
For more information, see: http://explore.tandfonline.com/cfp/ah/hijm-si-engagement-3q2017
Deadline: Feb 15, 2018