Media Management, Economics & Entrepreneurship looks back on another great conference in Washington D.C. that saw all the topics in our name come to life. Our preconference workshop on “Audience Analytics” was extremely popular and was the first event to sell out, even before the Library of Congress tour. Sorry to everyone who didn’t get in, but because it was a truly hands-on workshop, seats were limited. Two off-sites took us to the National Endowment of the Arts (NEA) and WAMU (American University Radio), where we learned a great deal about research opportunities as well as new business models. In the conference, MMEE featured eight exciting co-sponsored sessions as well as four research panels, including our traditional “best paper” session.

Conference highlights included:

  • Excellent research papers, including on the special topic of advertising agencies.
  • An amazing pre-conference (thank you Jiyoung Cha for setting this up).
  • Two insightful and inspiring off-sites to NEA and WAMU (special thanks to Anthony Palomba and Amber Hinsley for organizing these events).
  • Great panels from “Net Neutrality” to “Media Branding” and “Media Ethics” and “Communication of Millennials” to “Working Conditions in Digital Workspaces,” as well as teaching panels on “Entrepreneurship,” “Media Programming,” and “Data Analytics.”
  • The MMEE social sponsored by Taylor & Francis (thank you T&F)
  • Our member meeting with presentation of top paper awards and – for the first time – a top reviewer award
  • Presentation of the Barry Sherman Teaching Award (to Pat Phalen) and the Robert Picard Book Award (to Mike Rosenburg and Philip H. Seager)

I want to warmly thank all of you who participated in making this happen: organizers, panel proposers, authors, panelists, presenters, reviewers, moderators, discussants, and fellow board members. MMEE is such a wonderful community!

Mark your diaries for Toronto next year: MMEE is preparing for another great AEJMC conference August 7–10 (with pre-conference on August 6). Watch this space as more information becomes available. Please also consider submitting your papers to our division – the call for papers will be out soon. We would particularly love to see more student papers; remember, MMEE membership is free for graduate students.

On behalf of the 2018–19 MMEE executive board, we look forward to serving you and the interests of MMEE this year.

Sabine Baumann

MMEE Division Head

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