The mission of the MMEE division is to serve its members and AEJMC by research, publishing and discussing issues related to media management, entrepreneurship economics.

Each year the MMEE division supports research through several activities:

  • hosting referred research paper sessions at the annual AEJMC conference,
  • recognizing the top three faculty and top three student referred research papers presented at the annual AEJMC conference,
  • sponsoring invited research panels at the annual AEJMC conference,
  • participating in the annual AEJMC Midwinter Conference, and
  • awarding the Robert Picard Award for Book and Monographs.

Referred Research Papers at AEJMC

Each year the MMEE division conducts a blind, peer-reviewed paper competition. The division’s acceptance rate traditionally hovers around 50%.

Recent referred papers presented at the annual AEJMC conference include:


  • Brand Extension in the Film Industry: Performance of Film Adaptation and Sequels; Dam Hee Kim, University of Michigan (1st place student paper)
  • Can net neutrality coverage maintain value neutrality?; Joseph Yoo, University of Texas at Austin (2nd place student paper)
  • Crossing the “Interregnum”: Group Cohesion among Adaptive Journalists; Mark Poepsel, Southern Illinois University
  • Developing New Organizational Identity: Merger of St. Louis Public Radio and the St. Louis Beacon; Amber Hinsley, Saint Louis University
  • Disruptors versus Incubators: How journalists covered the organization change at the New Republic under technology entrepreneur Chris Hughes; Monica Chadlha, Arizona State University
  • An Economic Perspective on the Diffusion of Communication Media; John Dimmick, Ohio State University
  • Impact of Market Competition and the Internet on Journalistic Performace in Developing and Transitional Countries; Adam Jacobsson, Stockholm University, Ann Hollifield, Lee Becker, and Tudor Vlad, University of Georgia, Eva-Maria Jacobsson, University of Stockholm (1st place faculty paper)
  • The Internet and Changes in Media Industry: A Cross-National Examination; Sung Woork Ji, Southern Illinois University
  • Marketing Theatrical Films for the Mobile Platform: The Roles of Web Content/Social Media, Brand Extension, WOM, and Windowing Strategies; Sang-Hyun Nam, Sungkyunkwan University, Sylvia Chan-Olmsted, University of Florida, Byend-Hee-Change, Sungkyunkwan University (2nd place faculty paper)
  • Netflix versus Hulu: A Comparative Analysis; Ronen Shay, University of Florida (3rd place student paper)
  • Over-The-Top services on mobile networks: Lessons from an international comparison of regulatory regimes; Krishna Jayakar, Penn State University, Eun-A-Park, University of New Haven
  • Profitability in Newspapers: Industry Benchmarking Data Shows Newspaper Industry Makes Money and is Less Risky Following Layoffs and Restructuring; Keith Herndon, University of Georgia
  • Sharing the Pain? An Examination of CEO and Executive Compensation of Publicly Traded Newspaper Companies; John Soloski, University of Georgia, Hugh J Martin, Ohio University
  • So Who Needs a Terrestrial Signal? Internet Radio Entrepreneurs Compete in Two Kansas Markets; Steve Smethers, Kansas State University
  • Success factors of news parent brand: Focusing on parent brand quity, online brand extension and open branding; J. Sonia Huang, Naitonal Chiao Tung University, Jacie Yang, Texas State University (3rd place faculty paper)
  • Toward a Tyranny of Tweeters? The Institutionalization of Social TV Analytics as Market Information Regime; Allie Kosterich and Philip M. Napoli, Rutgers University


  • The AM Radio Conundrum Ian Punnett, Arizona State University (3rd place student paper)
  • Brand Personalities of Video Game Consoles Anthony Palomba, University of Florida
  • Communication Trade Associations: Increased Value under Increased Competition? Amy Sindik, Central Michigan University
  • Competition between Mobile News and Traditional News Media: A Longitudinal Analysis from 2010 to 2014 Mengchieh Jacie Yang, Texas State University
  • Entrepreneurial Journalism: Shifting Journalistic Capital? Tim Vos, University of Missouri; Jane Singer, City University London/University of Iowa
  • Factors Affecting Mobile Application Usage: Exploring the Roles of Gender, Age, and Application Types Kyung-Ho Hwang, Sungkyunkwan University; Sylvia Chan-Olmsted, University of Florida; Sang-Hyun Nam, Sungkyunkwan University; Byeng-Hee Chang, Sungkyunkwan University
  • Factors Affecting Platform Selection between Offline Television and Online Video Ronen Shay, University of Florida
  • Free Newspapers in the United States: Alive and Kicking James Ian Tennant, Mont Royal University
  • Going Public: The Role of Public Relations in Initial Public Offering (IPO) Communication Jee-Young Chung, Southern Utah University
  • Gratification Niches of Blogs and Online Legacy News Media: A Study of Competition and Coexistence Mohammad Yousuf and Peter Gade, University of Oklahoma (2nd place faculty paper)
  • Is Traditional Media Losing Audience? Qianni Luo, Ohio University
  • Likes, Shares, and Comments: Examining the Relationship between Social Media Metrics and Brand Equity Ronen Shay, University of Florida (2nd place student paper)
  • Media Brands as Symbolic Resources – An Audience-Centered Approach Kati Förster, University of Vienna; Sabine Baumann, Jade University; Katharina Kleinen-von Königslöw, University of Vienna
  • Media Management Education: Challenges, Key Themes and Pedagogies Kati Förster, University of Vienna; Ulrike Rohn, University of Tartu
  • Mergers and Acquisitions (M&A) Strategy and the Financial Health of Internet Media Firms Huyen Nguyen, Ohio University
  • Mobile News Business Models: Promise or Pitfall? Logan Molyneux, University of Texas at Austin
  • Organizational Strategic Decision Processes at U.S. Newspapers: A Study of Mobile Business Model Innovation Geoffrey Graybeal, Texas Tech University
  • Promoting and Branding of News on Twitter: An Examination of CNN International Michael North, University of Miami; Terry Bloom, University of Miami; Eisa al Nashmi, Kuwait University; Johanna Cleary, University of Florida
  • The Relationship between Twitter Use and Television Ratings A Content Analysis of Television Networks’ Twitter Sites Yuan Wang, University of Alabama
  • Repeat Consumption of Media Goods: Examining the Factors Affecting Repeat Theatrical Viewing of Movies Byeng-Hee Chang, Sungkyunkwan University; Sang-Hyun Nam, Sungkyunkwan University; Sylvia Chan-Olmsted, University of Florida; Hun Kim, Sungkyunkwan University (3rd place faculty paper)
  • The Resilience of Journalists Who Remain: A Longitudinal Study of Technological and Economic Changes at Newspapers and Journalists’ Perceived Identities Amber Hinsley, Saint Louis University (1st place faculty paper)
  • Retransmission Consent and Television Blackouts: An Examination of Consumer Reaction Gillian Wheat, University of Florida
  • Stability or Rigidity: Management, Boards of Directors and the Newspaper Industry’s Financial Collapse John Soloski, University of Georgia
  • Structural Changes in Communities and Newspaper Circulation in the Digital Age Seok Ho Lee, University of Texas at Austin (1st place student paper)
  • What Motivates Online Shoppers to “Like” Brands’ Facebook Fan Pages? Mohammad Abuljadail, Fang Wang, Liu Yang, Bowling Green State University


  • Antecedents and Consequences of Social Television Viewing with Network
    Primetime Programming; Miao Guo, Ball State
  • Bandwagon Effects of Popularity Information on Audience’s Media Product Selection: Information Load and Cultural Unfamiliarity; Xuexin Xu, Wei-Jen Wayne Fu, Nanyang Technological University
  • Bounded Rationality and Consumer Choice: An Evaluation of Consumer
    Choice of Mobile Bundles; Miao Miao, Southwest Jiaotong University
    and Krishna Jayakar, Pennsylvania State
  • A Comparative Study: Hollywood and Korean Sequel Films’ Performance in Korea;
    Dam Hee Kim, Michigan (2nd place student paper)
  • Diffuse Competition and the Decline in Newspaper Advertising; John Dimmick, Ohio State
  • Do Extended Brands Affect Parent Brands?: Focusing on Feedback Effect
    and Expectation-disconfirmation Theory; Sang-Ki Baek, Byeng-Hee Chang
    and Sang-Hyun Nam, Sung Kyun Kwan University
  • The Emergence and Development of Hyperlocal News Websites: An Organization
    Ecology Approach; Wilson Lowrey, Alabama
  • Examining the Effect of Innovation on the Market Structure of the U.S. Media Industry; Tom Vizcarrondo, Louisiana State (1st place student paper)
  • Is Online News Still An Inferior Good? Re-Examining The Economic Nature
    of Online News and Print Newspapers; Mengchieh Jacie Yang, Texas State
  • Less is Better? The Impact of Reduced Newspaper Publication Schedule
    on Advertising Revenue; H. Iris Chyi and James Ian Tennant, Texas at Austin
  • Lost in Transition; Managing Convergence at Regional Newspapers;
    Marco Van Kerkhoven, University of Vienna (3rd place faculty paper)
  • Motion Picture Firms’ Strategic Use of Product Placement: An Examination
    of Intrinsic and Extrinsic Cues; Jiyoung Cha, George Mason (1st place faculty paper)
  • Social Media as Branding Tools: Exploring the Relationship between Perceived
    Social Media Use and Brand Relationship; Sylvia Chan-Omlsted, Florida, and Moonnhee Cho, South Florida (2nd place faculty paper)
  • When Ideology Meets Bottom Line; Seok Ho Lee, Texas at Austin
  • Windowed Distribution Strategies for Substitutive Television Content:
    An Audience-Centric Typology; Ronen Shay, Florida (3rd place student paper)
  • Who’s Minding the Station? An Exploration of Shared Service Agreements
    within U.S. Local Television Markets; Kevin Hull and Amy Jo Coffey, Florida


  • Building a Relationship on Twitter: A Content Analysis of University Twitter Accounts; Brandi Watkins and Regina Lewis, Alabama
  • Collapse of the Newspaper Industry: Goodwill, Leverage and Bankruptcy; John Soloski, Georgia
  • Corporations as Indispensable Entities to the Media: How Interlocking Board of Directors Influence Media Coverage; Jun Ho Lee and Michael Bednar, Illinois, Urbana-Champaign (1st place faculty paper)
  • Creating Lobbying Strategies in a Competitive Environment: An Insider’s Perspective; Amy Sindik, Georgia (2nd place student paper)
  • Creative Destruction: An Exploratory Study of How Digitally Native News Nonprofits Are Innovating Journalism Practices Online; Rebecca Nee, San Diego State
  • An Empirical Study of National Self-sufficiency in Broadcast Television Programming; Xuexin Xu and Wayne Fu, Nanyang Technological University
    and Joseph Straubhaar, Texas at Austin (2nd place faculty paper)
  • Free Culture, Human Capital and Economic Growth; Xiaoqun Zhang, Bowling Green State
  • Interactive Audiences on Internet Video Websites: Audience Valuation
    in the New Media Era; Yan Yang, High Point (3rd place faculty paper)
  • Linking Economics to Communication Research: Exploring the Third-Person Effect
    on News Consumers’ Intention to Pay; H. Iris Chyi, Angela M. Lee and Avery Holton, Texas at Austin
  • Media Fragmentation and Coexistence of Market Information Regimes: Simultaneous Use of Two Television Ratings Systems in India; Harsh Taneja, Northwestern
  • Mobile OS Competition and Early Diffusion of Smartphones in Global Mobile
    Telecommunication Markets; Sangwon Lee, Central Michigan; Seonmi Lee, KT Corporation and Justin Brown, South Florida
  • The New Non-Profits: A Financial Examination; Magda Konieczna and Sue Robinson, Wisconsin-Madison
  • Not Dead Yet: Newspaper Company Annual Reports Show Chains Still Profitable; Marc Edge, South Pacific
  • Organization Ecology and Emerging Media: A Case Study; Wilson Lowrey, Alabama
  • Patterns of European Inter-Media Competition for Advertising Before and After
    Online Advertising; Dan Shaver and Mary Alice Shaver, Jonkoping International Business School
  • The Potential Effect of VOD on the Windowing Process of Theatrical Movies;
    Byeng-Hee Chang and Sang-Hyun Nam, Sungkyunkwan University; and Joo-Youn Park, Hankook University of Foreign Studies
  • Privacy Capital: Social Media Users Perceptions and Exchange of Their Privacy Online; Jason Cain, Florida
  • Smartphone: Utilitarian Product or Hedonic Product? Different Dimension of Adoption; Factor and Purchasing Intention
    Hyunsang Son, Korea and Sylvia Chan-Olmsted, Florida
  • Too Much, Too Little, or Just About Right? Measuring Concentration of Media Ownership, 1976-2009; Tom Vizcarrondo, Louisiana State (1st place student paper)
  • What’s On (Digital) TV? Multicast Programming, the Public Interest Standard,
    and the Scarcity Rationale; David Kordus, Marquette (3rd place student paper)
  • Winning the Popularity Contest: Assessing Independent Record Company Performance in the Digital Download Market; Heather Polinsky, Central Michigan


  • Blockbusted: A Resource Dependence Analysis; Gabe Otterson and Alan Albarran, North Texas
  • Business Models of Most-Visited U.S. Social Networking Sites; Jiyoung Cha, North Texas
  • Comic Relief: Television Choices in Economic Downturns; Terri Denard, Alabama
  • An Empirical Analysis of Social Media Use: Examination of Determinants of Twitter and Facebook Use; Sangwon Lee, Central Michigan and Moonhee Cho, Florida
  • Factors Affecting Co-Branding Effectiveness in the Mobile Phone Industry: Examining the Alliances of Mobile Phone and Image-based Brands; Hyunsang Son and Sylvia Chan-Olmsted, Florida
  • The Globalization of Magazines in India: A Case Study; Seema Shrikhande, Oglethorpe
  • Identity Fallout: The Draining Effects of Technological and Economic Change
    on Newspaper Journalists; Amber Hinsley, St. Louis University
  • The Impact of Alternative Video Distribution Platforms on Traditional Television
    Viewing: How Motives, Affinity, Consumption Patterns, and Perceived
    Characteristics Affect Substitution; Miao Guo, Florida
  • The Impact of Online Advertising on European Inter-Media Competition;
    Dan Shaver and Mary Alice Shaver, Jönköping International Business School
  • IPTV Redlining: Income-driven Competition; Sung Wook Ji, Indiana at Bloomington
  • Is High-Definition Video Streaming Delivery Economically Sustainable for Broadband Service Providers?; Michel Dupagne, Miami
  • Leisure Time Budget, Time Price and Consumption of Traditional News
    Media and New News Media; Xiaoqun Zhang and Louisa Ha, Bowling Green State
  • Media Sales Management and New Product Innovation: An Exploratory Study;
    Todd Holmes, Florida
  • Media Structure and Conduct: A Comparative Study of Cancer-related Ads in Black and General Readership Newspapers; Ye Wang, You Li and Shelly Rodgers, Missouri
  • The Newspaper Boom in India and China: Exploring Media Models in the World’s
    Largest Newspaper Markets; Nikhil Moro, North Texas and Debashis “Deb” Aikat, North Carolina at Chapel Hill
  • Niche Theory and Online Music: The Changing Face of The Billboard Top 200; Jason Cain, Florida
  • The Rise and Rise of Cable TV: Demand Elasticity of Cable Television During
    the Great Recession; Matthew Danelo, Georgia
  • Transforming the News: Examining the Influence of Transformational Leadership Behaviors of Newspaper Editors on Newsroom Innovation; Kris Boyle, Creighton
  • Understanding Sources of Competitiveness in Broadcasting Industry in the Era
    of Convergence: A Case Study of Korea Educational Broadcasting System; Lee Sungjoon and Chihyung Park, Korea Educational Broadcasting System
  • Willingness to Pay for Paid Channels of Digital TV: An Empirical Analysis; Fan-Bin Zeng, Jinan Universtity


  • Business Size and Media Effects: An Examination of Econo-Psychological Factors; Wan Soo Lee, Dong-Seo, and Min-Kyu Lee, Chung-Ang
  • Case Study: Competition and Merger of a Daily and a Weekly; Jason Lovins, Ohio
  • Consumer Perceptions of Social Media: Comparing Perceived Characteristics and Consumer Profiles by Social Media Types; Sylvia Chan-Olmsted and Moonhee Cho, Florida and Sangwon Lee, Jamestown
  • Demystifying the Demand Relationship Between Online and Print Products Under One Newspaper Brand: The Case of Taiwan and the Emergence of a Universal Pattern; H. Iris Chyi, Texas at Austin, and J. Sonia Huang, National Chiao Tung
  • Diffusion of Innovation or Not?: Both Cases of Direct t-DTV Adoption With and Without Payment; Kyung Han You, Pennsylvania State and Hongjin Shim, Yonsei University (1st place student paper)
  • Economic Factors and the Adoption of Video-on-Demand Service in the Cable Industry; Sangho Seo, Konkuk
  • Factors Determining the Popularity of Fortune 500 Corporate Blogs; Eun Hwa Jung, Dae-Hee Kim and Angie B. Lindsey, Florida
  • Journalism Layoff Survivors Burn in Arizona, Keep Cool in L.A.; Scott Reinardy, Kansas
  • Market Competition and Media Diversity: An Examination of Taiwan’s Terrestrial TV Market From 1986 to 2002; Shu-Chu Li, National Chiao Tung, and Yi-Ching Liu, National Chiao Tung
  • Marketing and Branding in Online Social Media Environments: Examining Social Media Adoption by the Top 100 Global Brands; Miao Guo, Florida
  • Media Discontinuance: Modelling the Diffusion “S” Curve to Declines in Media Use; Jay Newell, Ulrike Genschel and Ni Zhang, Iowa State
  • Modeling Access Charge Reform: Achieving Parity Between Interstate and Intrastate Long-distance Telephony; Krishna Jayakar, Richard Taylor and Amit Schejter, Pennsylvania State
  • New Business Pursuit at a Small Advertising Agency: An Emerging Model for the Pursuit of New Accounts; Daniel Haygood, Elon and Jae Park, Tennessee
  • The New Economics of Advertising; Andrew Gaerig, North Carolina at Chapel Hill
  • News Editors? Beliefs and Attitudes toward Online Advertising: A Happy Balance Between Journalistic Ideals and Commercial Realities?; Jisu Huh, Minnesota-Twin Cities; Tsan-Kuo Chang, City University of Hong Kong, Brian Southwell, Hyung Min Lee and Yejin Hong, Minnesota-Twin Cities
  • Newspaper Customer Value: An Exploratory Examination of the Role of Network Effects in a Converging Industry; Ed Simpson, Ohio
  • Non-English Language Audiences in the U.S.: Predictors of Advertiser Investment Across Media Platforms; Amy Jo Coffey, Florida (2nd place faculty paper)
  • Not For Profit or Not For Long – Is Nonprofit Journalism Sustainable; Kelly Kaufhold, Texas at Austin (2nd place student paper)
  • Online Relationship Marketing in Media Industries: The Adoption of Social Media by Media Firms; Miao Guo and Sylvia Chan-Olmsted, Florida
  • Predicting Theatrical Movies’ Financial Success; Seung Hyun Park, Hallym and Namkee Park, Oklahoma
  • Refashioning Television: A Structural Analysis of Webisodes; L. Meghan Peirce, Ohio and Tang Tang, Wisconsin-Oshkosh
  • The Relationship Between Online Newspapers and Print Newspapers: A Public Good Perspective; Louisa Ha, Xiaoqun Zhang, Gi Woong Yun, and Kisung Yoon, Bowling Green State  (3rd place faculty paper)
  • Social Media and Young Latinos: A Cross-Cultural Examination; Alan Albarran, Aimee Valentine, Caitlin Dyer and Brian Hutton, North Texas
  • Sports as a Competitor in the Local Radio Market; Todd Chambers, Texas Tech
  • Text is Still Best: Online Editors’ Attitudes Toward News Story Platforms; Bartosz Wojdynski, North Carolina at Chapel Hill
  • The Theory of News-agency Management: Copy Sharing, Public Goods, and the Free-rider Problem; Grant Hannis, Massey
  • User Flow in a Non-linear Environment: An Examination of Web Site Consumption; Tang Tang, Wisconsin-Oshkosh, and Gregory Newton, Ohio (1st place faculty paper)
  • Writing Their Own Obituaries? Examining How Newspapers Covered the Newspaper Crisis from the Media Economics Perspective; H. Iris Chyi, Seth Lewis and Nan Zheng, Texas at Austin
  • You Can Build It, But Will They Come: Not-For-Profit Media Competition for Audiences; Dan Shaver, Jonkoping International Business

Invited Research Panels at AEJMC

Each year the MMEE division also sponsors invited research panels. Recent invited research panels presented at the annual AEJMC conference include:


  • “Media Branding Revised: Participative Audiences”
  • “Media Entrepreneurship Research on Trends and Challenges in Media”


  • “Theorizing the Religious Media Marketplace: God, Media, and Money”


  • “The FCC, the Broadcasters, and a Spectrum Auction Experiment”
  • “Magazines In the Digital Age”
  • “Media Branding 2.0: Changes, Challenges and Conceptions”
  • “News, Audiences, and Newsroom Management: Uncertainty, the Future & Decision-making”
  • “Reading the [Fragmented] Audience: Approaches to Audience Analysis
    in the New Media World”


  • “Social Media and Magazines”
  • “Social Media and the U.S. Presidential Primaries”


  • “The Transformational Newspaper: How Newspapers are Coping with the
    Digital News Revolution in 2010-2011—A Current Snapshot of
    Newspaper Practices Across the United States”


  • “New Media Economics: In Search of Viable News Business Models in a Digital Media World”

AEJMC Midwinter Conference

Each year several divisions of AEJMC band together to host a midwinter conference. The conference features research paper presentations selected through a peer-review of research paper abstracts.

Recent research papers presented at the midwinter conference include:


  • Deepa Fadnis, University of Texas at Austin, “A study of skills and education expertise in communications in the practice of investor relations at the entry-level”
  • Keith Herndon, University of Georgia, “No Economies of Size and Scale in the Newspaper Industry: Analysis of Industry Benchmarking Data Show Larger Newspapers No More Profitable Than Smaller Ones”
  • Seunghyun Kim, University of Oklahoma; Doyle Yoon, University of Oklahoma; Md. Nazmul Kabir Rony, University of Oklahoma; & Rahnuma Ahmed, University of Oklahoma, “Online News Sites and Native Advertising”
  • Stephen Perry, Regent University, “Stunts, Gimmicks, and Celebrity Guests: A Cast Study of Mid-1930s Practices”

Robert Picard Award for Book and Monographs

The award is named in honor of Division member and senior scholar Robert Picard of Oxford University to honor the author(s) of a book or a monograph published during the previous year that makes a significant contribution to the field of media management, economics and entrepreneurship.

Recent winners include:

  • 2015: James Webster’s, “The Marketplace of Attention: How Audience Take Shape in a Digital Age,” 2014 imprint.
  • 2014: “The Social Media Industries” edited by Alan Albarran, New York: Routledge, 2013 imprint.
  • 2013: George Sylvie’s,” Newsroom Decision-Making: Under New Management,” 2012 imprint.
  • 2011: Mark Deuze’s, “Managing Media Work,” 2010 imprint.

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