Teaching Resources

We are updating the MMEE division website to incorporate more and the latest information. For the section on teaching, we are proposing the following initiatives. We would appreciate your feedback and participation.

1. Syllabus exchange
The MMEE division invites faculty to share a pdf version of their syllabi on courses related to media management, economics and entrepreneurship. Such courses may include: audience analysis, media management, media economics, media entrepreneurship, new media management, station management, programming etc. We would especially welcome syllabi that deal with new media, digital media and social media–these are the hot topics for teaching and research right now.

Below are some useful resources on course syllabi:

Teaching resources

  • A variety of courses offered at the School of Media and Communication at Temple University. Specific courses include Newsroom Management, and The Entrepreneurial Journalist.
    https://smc.temple.edu/journalism/syllabi/
  • A variety of courses offered at the School of Media and Journalism at the University of North Carolina. Specific courses include Media Management and Policy; Digital Advertising and Marketing; and Market Intelligence.
    http://parklibrary.mj.unc.edu/course-resources/syllabi/
  • A variety of courses offered at the College of Journalism and Communications at the University of Florida
    http://www.jou.ufl.edu/academics/course-syllabi/
    Telecommunication programming
    Media Planning
    Advertising and social media
    Social influence in new media environment
    Social media metrics and evaluation
    Media sales and marketing
    Brand management
    innovation and entrepreneurship in mass communication

2. Textbook recommendations
It may difficult to find a good textbook for media management and economics courses because it is such a specialized area, our members have recommended the following textbooks:

  • Geeks Bearing Gifts: Imagining New Futures for News. By Jeff Jarvis. New York: CUNY Journalism Press, 2014. ISBN: 978-1-939293-73-2 (paperback), 226 pp.

  • Media Management in the Age of Giants: Business Dynamics of Journalism, 2nd edition.By Dennis F. Herrick. University of New Mexico Press, 2012. ISBN: 0826351638, 416 pp.

3. Conferences and training for teaching MMEE.
Many of us benefit from going to academic conferences, but what about industry conventions, training, workshops, or even online courses? Since media management and economics is such a practical discipline, members may consider attending a variety of functions and trainings. We would like to start a place for members to share their experiences on this. Such opportunities may include and are not limited to NATPE faculty fellowship, IRTS faculty fellowship, and so on.

Below are some good conferences and opportunities for faculty to check out:

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